Hotel Revenue

Optimizing Channel Mix to Protect Hotel Revenue as Direct Demand Slows

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Direct-booking growth can slow for many reasons. Paid search becomes more expensive, OTAs gain visibility, travelers change research habits, or the hotel’s returning-guest base simply cannot produce enough demand for every available room. The wrong response is treating weaker direct demand as an emergency. Optimizing Channel Mix requires a broader commercial view: which channels can … Read more

Dynamic Pricing Models for Hotels: A Smarter Volatility Playbook

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Some hotel nights are easy to price. Others can change completely in a few hours. A new concert is announced, flight schedules change, a convention confirms thousands of attendees, or severe weather suddenly creates cancellations. For revenue teams, these situations expose the weaknesses of static pricing. Dynamic Pricing Models for Hotels give properties a way … Read more